Timeline!

1950's
50-Andy pandy screen debut
50-First cross channel Transmission
51- First colour transimition
52- Funeral of King George (5)
53-Coronation of Queen Elizabeth
54-1st weather man
56-First Eurovision song contest
58-Blue peter Broadcasted

1960's
60- Coronation Street makes it 1st debut- Still around today!
Kenedy Elected president
62- Bbc 2 arrives
64- Top of the pops airs out.
1st wave of Femenism
64- Nelson Mandella charged
66- England win world cup
67-1st heart transplant takes place
69- 1st man on moon

1970's
The beatles split
72- Newsround & Emmerdale air out.
77- Queen silver jubilee
79- Thatcher wins general election


1980's
Who shot Jfk?
Children in need
81-Lady Diana & Prince Charles Wed
82-Falklands war
82- Channel 4 launches
85- Eastenders launches
85- Blind date launches
87- Yes to female preists. Women can become preists.


1990's
I was born:)
Thatcher steps down
91- Noels house party launches BBC1
92- Big breakfast starts Channel 4
98- Viagra goes on sale
98- Birth of itv2
99- Total Eclispe
Walking with dinosaurs

2000
Weakest link
01-Pop idol
Big Brother
02- Footballers wifes
American missiles hit Baghdad
04- Asian tsunarmi kills hundreds of thousands

Mr Bush's Work

The colour of money

• Anjna Raheja says...It's time the enormous potential in targeting ethnic minority audiences weas regonised.
• 7.9% of the uk population is made up of people from ethnic minorities-and the advertising industry is not representative of this.

• The 2001 cenus shows that ethnic communitities have grown by over 50% since th last census in 1991,whereas the white community as seen a drop in numbers.

• Although little solid research exists on the black and asian communitites and their economic drivers,some key facts are avaliable:

• 72% f the south asian community live in pay TV homes compared with only 39% of the UK population as a whole, 74% have a mobile phone compared with 69%; 70% own a computer compared with 50%;5% have acess to the internet at homecompared with 47% and46% own a dvd player,compareed to 30%.

• In the past decade there had also seen an enormous growth in ethnic minority media.
  The south-asian community alone had 18 dedicated tb channels,6 commerial radio stations and numerous subtitles tv programmes.

Home Service

• More than 70% of asian homes twice the average have sky digital or cable TV.

• The tv diet of more than two thirds of asian viewers is made up of Asian interesat channe;s featuring dramas set on the sbcontinenta and news from' back home'.

• It also found that asian and black women are soap addicts: 83% of black women and 71% of Asian women made a point of watching soaps compared with 56% of white women.

Subcontinetal drift

• British asian culture has won a place in out hearts-and about time too..
• It has been an amazing 10 years for british Asians. In particular , we have witnessed a drastic rise in the artistic output of second and third generation asians here. From a musical perspective there has been greater interest in British Asians expressing their identity,with artists such as Cornershop,Asian dub foundation,Fun-da-mental all having an impact on the maintstream.
• More recently the musical Bombay Dreams has been has been a success in the West0End,capitalising on British Asian talent as well as formidable experience experience of A.R Rahman and Andrew Lloyd Webber.

Ethnic Minorty push by BBC

The BBC is launching a drive to improve its news coverage on ethnic minorities in an attempt to connectect with audiences that have prevously been negelected.

• Radio 5 Live is appointing a correspondent with a brief cover to cover the Afro-carriebean commmunitites in Britain,while a new digital radio network aimed at young black people is reruiting its own team of journalists.
• The BBC Asian Network which broadcasts in the midlands and north-west of England,lias its own news operation,and the sation is being expanded to cover the whole country on digital radio later this year.

How entertainment Changed

• The success of films like Bend it like Beckham and East is east alongside TV prime time hits the Kumars at no.42 and Babyfather proved that multicultrual enterainment is now firmly entreched in Uk's mainstream media.
• The poll sugests that 78% of people think that ethnic minrities are better represdented on tv now compared to 10 years ago.
• Its a belief thatt has crross community support.73% of black people and 67% of asians also say things have improved.
• 54% of black people and 57% of asians beleive it is harder for job- hunters from their community to get work in the media than it is for whites.

Black Actors win more TV roles

Broadcasters have reported a siginificant increase in people from ethnic minorities featured om tv soaps and dramas,a year after pledging to improve representation of Britains diverse culture.

Casulaty,Eastenders,Crossroads and the forthcoming soap night & day are reflecting culturaldiversity better than ever television executives claimed yesterday.

Screen Test
BBC
Staff from ethnic minorities-exculding cleaners and contracted services-up from 8% to 8.5%. Bteer portryal of Multicultralism in Mainstream TV such as Eastenders.

ITV
All producers must say how they will adress diversity in their programmes. More ethnic minority faces in programmes such as crossroads ,the vice,night & day and Othello.

Ch 4
Every programmes proposal jmust detail how it meets the channels multicultural objectives.Significant on screen representation on ch4 news,teachers and its a girl thing.

Ch 5

Will introduce an ethnic minority clause in its mission statement and pledges to improve the onscreen representation opn itswhite dominated news bulletins.

Gurinder Chadha

Profile
Gurinder Chadha was born in Kenya, and grew up in Southall, London, England. She began her career as a news reporter with BBC Radio, directed several award winning documentaries for the BBC, and began an alliance with the British Film Institute (BFI) and Channel Four. In 1990, Chadha set up her own production company: Umbi Films.


Films:

Bride & Predjudice (2004)
Bend it like Beckham (2002)
Whats Cooking? (2002)
I'm British But... (1990)
Bhaji On the beach (1993)

Bride & Predjudice:
http://www.imdb.com/title/tt0361411/trailers-screenplay-E23191-314

Tagline: Bollywood meets Hollywood...And it's a perfect match.
Lalita Bakhshi (Aishwariya Rai) is a daughter of a farmer (Anupam Kher). Lalita is introduced to Mr. William Darcy (Martin Henderson), an American businessman. Lalita tries to juggle William out of her life, while he tries to be in hers. Lalita falls in love with Johnny Wickham (Daniel Gillies), a London tourist. Darcy tries to warn Lalita from Johnny. A secret from the past threatens to repeat itself and Darcy will do anything to prevent it.




Bend It Like Beckham





The film was directed by Gurinder Chadha and was based on the screenplay she wrote with Paul Berges and Guljit Bindra. The film was a box office success and tells the tale of two young London women from different backgrounds who share an aptitude for football (soccer) and pressure from their families to conform. One is a British Indian Sikh girl who struggles against her family's orthodox mindset to fulfill her dream of playing professional football; the other is a white girl who has to combat her mother's stereotypes about athletic prowess and lesbianism. The film's title is a reference to the English footballer David Beckham and his skill at scoring from free-kicks by "bending" (curving) the ball (making it swerve as it flies through the air).

The movie was filmed in West London, specifically Hounslow (where the main characters live) and Southall, and central London, including Soho for the football store and pub, and Piccadilly Circus. Scenes were also shot in Hamburg, Germany.

Trailer:


The film poster similiar as they both do not use the auteur to sell the film,even though the films have hear'say about the director. In the posters it has her name written small compared to the title of the films. It uses the actors Aishwariya Rai and Keira Knightly tell the sell the film as there is a long shot image of themon the poster suggesting that they are main. People would like to see her films as she is a british asian female director as she is intouch with her roots so it engages the audience to wan to watch the films.

Analyzing An Advert- David & Victoria Beckham Perfume

This is an advert of David & Victoria Beckham premoting their new perfume.David is holding on to victoria showing that he is the man in the realtionship, he is looking owards the camera connecting with the audience.Unlike Victoria who is looking away,and resting on his chest,showing she needs him. The name of the perfume anchors the image because the perfume is called 'intimately' and they are together in a sexual way,hence the name. The medium shot shows the couple standing,with davids arm going up victorias dress, here there are some sexual connotations that they are going to or already have had some sexual encounters.

Posters

Mr.Bush's Homework

Mark & Spencer: The women in this advertisement are all shown as sex objects. The female clebrities are all shown in shots and angles of shots which have sexual connotations.E.g: Cat deeley has a high angle shot looking up at her with a close up of her pvc boots on screen.




Loreal:Eva is shown as a sex object with close up of her legs, and her rubbing the cream into them,relating to Sheibe 1979 showing women are more conncerned about beauty.







Heinz: The asian lady is shown in a stereotypical housewife role.Also the sounds she makes could have realtions to sexual sounds.Also, the ketchup bottle could be seen as a slight phalic symbol even though she does not hold it.



Persil: The lady is shown as a housewife in this advert.





Loreal: In this advert women are seen as attractive, they aer dancing around wearing tight clothing, and having fun.In addition,this advert had a male voice over.

Media 100 Most Influential People

23. Rebekah Wade

Rebekah Wade (born 27 May 1968 in Cheshire, England) is a British journalist and newspaper editor. She is currently editor of Rupert Murdoch's The Sun newspaper. She is married to the actor Ross Kemp.

She joined the News of the World in 1989 as a secretary, and rose through the ranks, first as a feature writer for its 'Sunday' magazine, before eventually becoming the paper's deputy editor.

In 1998 she transferred to the News of the World's weekday counterpart, The Sun, to become its deputy editor.

She reportedly attempted to persuade David Yelland to get rid of the Page Three Girls.

This was unsuccessful, and almost a decade later, Page Three is still very much alive. She then returned to the News of the World in 2000 as editor; at the time, she was the youngest editor of a national British newspaper.