Mr.Bush's Homework

Mark & Spencer: The women in this advertisement are all shown as sex objects. The female clebrities are all shown in shots and angles of shots which have sexual connotations.E.g: Cat deeley has a high angle shot looking up at her with a close up of her pvc boots on screen.




Loreal:Eva is shown as a sex object with close up of her legs, and her rubbing the cream into them,relating to Sheibe 1979 showing women are more conncerned about beauty.







Heinz: The asian lady is shown in a stereotypical housewife role.Also the sounds she makes could have realtions to sexual sounds.Also, the ketchup bottle could be seen as a slight phalic symbol even though she does not hold it.



Persil: The lady is shown as a housewife in this advert.





Loreal: In this advert women are seen as attractive, they aer dancing around wearing tight clothing, and having fun.In addition,this advert had a male voice over.